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冯艳
职位： 副教授
最高学历： 美国宾夕法尼亚大学沃顿商学院管理与应用经济学博士
职位： 副教授
最高学历： 美国宾夕法尼亚大学沃顿商学院管理与应用经济学博士
办公电话： 0755-2603 2985
办公室：汇丰大楼758
Email：fengyan@phbs.pku.edu.cn
研究领域： 应用微观经济学、管理经济学
办公电话： 0755-2603 2985
办公室： 汇丰大楼758
Email： fengyan@phbs.pku.edu.cn
研究领域： 应用微观经济学、管理经济学
简介
教育背景
2009 宾夕法尼亚大学沃顿商学院，应用经济及管理学博士
2001 沈阳药科大学， 理学硕士（药事管理方向）
1998 沈阳药科大学， 经济学学士（国际贸易方向）
研究兴趣
应用微观经济学、管理经济学
科研
学术发表
“Empirical Analysis of Dynamic Evolution Process of Brand Loyalty in Professional Sports Using Major League Baseball Data”, Journal of Brand Management, 27, 237-265, 2020. (First Author, SSCI)
“Factors Affecting Platform Default Risk in Online Peer-to-Peer (P2P) Lending Business: An Empirical Study Using Chinese Online P2P Platform Data”, Electronic Commerce Research, 19(1), 131-158, 2019. (Corresponding author, SSCI)
“Impact of International Sports Events on the Attendance of Domestic Sports League Games using Chinese Super League Data”, International Journal of Sports Marketing and Sponsorship, 19 (3), 258-275, 2018. (First Author, SSCI)
“The Impact of Corporate Social Responsibility on Brand Value: An Empirical Study of Top 100 Global Brands”, International Journal of Business and Social Sciences, 7(10), 61-71, 2016. (First Author)
“Lenders and Borrowers Strategies in Online Peer-to-Peer Lending Market: An Empirical Analysis of PPDai.com”, Journal of Electronic Commerce Research, 16(3), 242-260, 2015. (First Author, SSCI)
“Who wants to adopt and who wants to be adopted: A sample of American families and sub-Saharan African orphans” Health Policy and Planning, 30(10), 1320-1333, 2015. (Second Author, SSCI)
“Smoking behaviors and cessation services among male physicians in China: evidence from a structural equation model” Tobacco Control 22:ii27–ii33, 2013. (Co-author, SSCI/SCI)
图书章节
“Firm Ownership and Corporate Social Responsibility in China: From A Multiple Stakeholder Perspective”, in CSR in Developing and Emerging Markets – Institutions, Actors and Sustainable Development, London: Cambridge University Press. pp133-167, 2019. (Co-author)
“深圳国际化城市建设指标体系研究报告” 收录于《深圳国际化城市比较研究报告》 主编：汤丽霞，海闻, 中国发展出版社，第 2-47页，2014. (Co-author)
教学
北京大学汇丰商学院教学副教授
- 管理经济学
- 中级微观经济学
- 卫生保健筹资及管理
- 研究生毕业论文专题讲座