The 2015 International Workshop on Business Models

Business Model Innovation: Design, Process and Implementation

Co-Chairs :
  Wei Wei, HSBC Business School, Peking University
  Wuxiang Zhu, School of Economics and Management, Tsinghua University
  Raphael Amit, The Wharton School, University of Pennsylvania
Dates : December 11-13, 2015
Location : Tsinghua University, Beijing, China


The business model is increasingly recognized as a locus of innovation and a key driver of firm performance. Among the central concerns for both academics and practitioners are (1) what are the key antecedents and design elements of business model innovation, (2) how to manage the process through which business models are innovated and, (3) how can new business models be implemented in organizations.

Workshop Objectives

The 2015 International Workshop on Business Models tackles these and other important questions through integrating academic perspectives with practitioners’ experiences. The International Workshop on Business Models was created in 2013 and aims to provide a platform for the fusion of insights from both research and practice. In particular, the platform is predicated on the belief that researchers and practitioners could mutually benefit from the exchange of ideas and insights. On the one hand, scholars bring a holistic view on business model issues and help practitioners in applying business model frameworks to tackle business issues. Practitioners, on the other hand, share their real-world stories and experiences, which enable scholars to crystalize and further develop business model frameworks.

Past Workshops and Speakers

We organized the workshop in 2013 (Shenzhen, China) and 2014 (Madrid, Spain). Both academic and industry participants found such a dialogue extremely informative and inspiring. Our past academic speakers include Raphael Amit (Wharton), Ramon Casadesus-Masanell (Harvard), Paul Hirsch (Northwestern U), Rahul Kapoor (Wharton), Marvin Lieberman (UCLA), Christopher Tucci (EPFL), Wei Wei (Peking U), Changqi Wu (Peking U), Wuxiang Zhu (Tsinghua U) and Christoph Zott (IESE). Our corporate speakers include executives from large and established multinationals headquartered in China, such as The Haier Group, Huawei Technologies Co. Ltd, Vanke Group and ZTE Corporation, as well as a number of entrepreneurial firms.

The 2015 International Workshop on Business Models.PDF