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【简报】 北京大学汇丰商学院系列研究讨会(238)

发布时间:2017-07-12 15:13:20   浏览:[] 发布人:chengy

       6月15日下午,在北京大学汇丰商学院331室,来自南卡罗来纳大学的李卅立教授为北京大学汇丰商学院师生带来一场题为“Strategy in Digital Economy”的讲座。

摘要:

With the emergence of digital economy, an increasing number of firms are competing and operating based on digital computing technologies. This challenges the traditional strategic thinking, contesting the basic assumptions and imploring new research questions. In this paper, we highlight some of the novel attributes associated with firm strategy in digital economy,  investigating how firms make strategic choices in the virtual competition and their performance implications, and exploring a series of new research questions in strategy and international business research.

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