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  • 雷静  博士

  • 访问副教授
  • 最高学历:荷兰马斯特里赫特大学市场营销专业博士
  • 研究领域:品牌管理;消费者心理学
  • 办公电话:0755-2603-3385
  • 办公室:733
  • Email:leijing@phbs.pku.edu.cn
研究领域:
品牌管理;消费者心理学

教育背景:
2006  荷兰马斯特里赫特大学,市场营销专业博士
2001  荷兰格罗宁根大学,市场营销方向硕士
1999  南京理工大学,工业外贸专业学士

工作经验:
2016 – 至今     澳大利亚墨尔本大学管理与市场系副教授
2009 – 2015     澳大利亚墨尔本大学管理与市场系高级讲师 
2001-2005         荷兰马斯特里赫特大学助教
2000-2001         上海迪爱斯通信设备技术有限公司
已发表期刊:
Nyilasy, Gergely, Jing Lei, Anish Nagpal, and Joseph Tan (forthcoming), “Colour Correct: The Interactive Effects of Food Label Nutrition Colouring Schemes and Food Category Healthiness on Health Perceptions”, Public Health Nutrition. (Impact factor 2015: 2.7)

Liang, Jianping, Zengxiang Chen, and Jing Lei (forthcoming), “Inspire Me to Donate: The Use of Strength Emotion in Donation Appeals”, Journal of Consumer Psychology.

Orazi, Davide, Liliana Bove, and Jing Lei (forthcoming), “Empowering Social Change through Advertising Co-Creation: The Roles of Source Disclosure, Sympathy and Personal Involvement”, International Journal of Advertising.

Orazi, Davide, Jing Lei, and Liliana Bove (2015), “The Nature and Framing of Gambling Consequences in Advertising”, Journal of Business Research, Vol. 68 (10), 2049-2056.

Nagpal, Anish, Jing Lei, and Adwait Khare (2015), “To Choose or To Reject: The Effect of Decision Frame on Food Customization Decisions”, Journal of Retailing, Vol. 91 (3), 422-435.

Jiang, Ying and Jing Lei (2014), “The Effect of Food Toppings on Calorie Estimation and Consumption”, Journal of Consumer Psychology, Vol. 24 (1), 63-69.

Ruihui, Zhang, Hongxia Zhang, and Jing Lei (2013), “For Better or for Worse: the Impact of Information processing on Consumer Evaluations of Convergent Products” (in Chinese), Journal of Marketing Science, Vol. 9 (2), 56-70.

Danielle Chmielewski, Liliana L. Bove, Jing Lei, Ben Neville, Anish Nagpal (2012), "A New Perspective on the Incentive-Blood Donation Relationship: Partnership, Congruency, and Affirmation of Competence", Transfusion. (Leading Hematology Journal, Impact factor 2010: 3.3)
Lei, Jing, Niraj Dawar, and Zeynep Gurhan-Canli (2012), “Base-Rate Information in Consumer Attributions of Product-Harm Crises”, Vol. 49 (June), Journal of Marketing Research.

Dawar, Niraj and Jing Lei (2009), “Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations”, Journal of Business Research, Vol. 62 (April), 509-516.

Gill, Tripat and Jing Lei (2009), “Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products”, Marketing Letters, Vol. 20 (January), 91-103.

Lei, Jing, Ko de Ruyter and Martin Wetzels (2008), “Consumer Responses to Vertical Service Line Extensions”, Journal of Retailing, Vol. 84 (September), 268-280.

Lei, Jing, Niraj Dawar, and Jos Lemmink (2008), “Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects”, Journal of Marketing, Vol. 72 (May), 111-123.

Lei, Jing, Roger Pruppers, Hans Ouwersloot, and Jos Lemmink (2004), “Service intensiveness and brand extension evaluations”, Journal of Service Research, Vol. 6 (3), 243-255
消费者行为学
市场研究方法
品牌管理
市场营销