首页 > 师资科研 > 师资力量 > 全职教授 > Jooyoung Park
  • Jooyoung Park  博士

  • 助教授
  • 最高学历:爱荷华大学市场营销博士
  • 研究领域:市场营销, 消费者信息处理, 消费者动机与自我调节,具身认知,品牌管理
  • 办公电话:86-755-2603-3621
  • 办公室:644
  • Email:jpark@phbs.pku.edu.cn

研究领域
市场营销, 消费者信息处理, 消费者动机与自我调节,具身认知,品牌管理

教育背景:
2014年5月,爱荷华大学博士(市场营销)
2007年,韩国科学技术院硕士(管理工程)
2004年,韩国庆北国立大学学士 (工商管理)

发表论文:

Park, Jooyoung, Fang-Chi Lu, and William M. Hedgcock “Relative Effects of Forward and Backward

Planning on Goal Pursuit,” Psychological Science, Forthcoming.

Sunghun Chung and Jooyoung Park “Exploring Consumer Evaluations in Social Media: The Role of Psychological Distance between Company and Consumer,” Computers in Human Behavior, Forthcoming.

Park, Jooyoung and William M. Hedgcock (2016) “Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self-regulation,” Journal of Consumer Psychology, 26(3), 395-409.

Chung, Sunghun and Jooyoung Park (2015) “The influence of brand personality and relative brand identification on brand loyalty in the European mobile phone market,” Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration.

Chung, Sunghun and Jooyoung Park (2013) “Effects of Social and Temporal Distance on Evaluation of Corporate Ambivalent Behavior,” Social Behavior and Personality, 41(7), 1219-1224.

Park, Jooyoung, Yeosun Yoon, and Byoungtae Lee (2009) “The Effect of Gender and Product Categories on Consumer Online Information Search,” Advances in Consumer Research


工作论文:

PPark, Jooyoung and William M. Hedgcock “The Influence of Perceived Goal Progress on Consumer Perception of and Preference for Unifinal versus Multifinal Means,” Revising for resubmission at Journal of Consumer Research


Lu, Fang-Chi, Jooyoung Park, and Dhananjay Nayakankuppam “Simultaneous versus Sequential Approach to Conflicting Multigoal Management: The Moderating Role of Mindset Abstraction,” Revising for 2nd review at Journal of Consumer Research

Park, Jooyoung and Hedgcock, William M. “The “Left-to-Right Effect” of Product Location on Consumer Judgment,” In preparation for Journal of Marketing

Kim, Keongtae, Jooyoung Park, Yang Pan, and Kunpeng Zhang, “Information Disclosure and
Crowdfunding: An Empirical Analysis of the Disclosure of Project Risk and Market Reaction,” In preparation for MIS Quarterly

Hedgcock, William M., Jooyoung Park, and Irwin Levin “Differences in Risk and Attribute Framing,” In preparation for Psychological Science

Souissi, Fayrouz and Jooyoung Park “The impact of mixed-sex competition on women choice of an androgyny style of fashion,” In preparation for  Jooyoung and Hedgcock, William

Park, Jooyoung and William M. Hedgcock “The Influence of Vertical Product Positions on Consumer Judgment” (4 studies completed)

Park, Jooyoung and William M. Hedgcock “The Persuasive Influence of Fit between Goal Progress and the Construal Level of Message Framing” (3 studies completed)

Park, Jooyoung and Sara Kim “Can a Gift Tell Your Romantic Relationship? The Impact of the Intimacy of Romantic Relationships on Gift Choice” (2 studies completed)

Park, Jooyoung “The Asymmetric Effect of Going Green versus Going Luxury” (2 studies completed)

Souissi, Fayrouz and Jooyoung Park “The Impact of Mixed-Sex Competition on Women Choice of an Androgyny Style of Fashion” (1 study completed)

营销管理,消费者行为