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  • 程越  博士

  • 助理教授
  • 最高学历:博士
  • 办公室:753
  • Email:ycheng@phbs.pku.edu.cn

教育经历

美国宾州、宾州州立大学供应链管理博士,2017

美国密歇根州、密歇根大学安娜堡分校工业工程硕士,2012

美国加州、加州大学河滨分校工商管理硕士,2010

中国北京、中央财经大学本科,2008

研究论文

Cheng, Y., B. Moritz, V.D.R. Guide. False failure returns: An experimental investigation of supply chain coordination. Under review at Manufacturing & Service Operations Management, Summer 2016.

Cheng, Y. 2007. Analysis of the current development situation and counter measure of ERP system in China. Computer Applications and Software, 24(10), 133-140.
 
Cheng, Y., M. Meloy, V.D.R. Guide. 2016. Consumer perceptions of return policies. To be
submitted to Journal of Marketing, Spring 2017.
 
Cheng, Y., S. Bansal, V.D.R. Guide. Market segmentation using consumer return policies. To be submitted to Manufacturing & Service Operations Management, Spring 2017.